The goal of any glyph strategy is to make gold, and the only sensible way to measure gold making is by calculating your profits per hour. The glyph lifecycle is herb > pigment > ink > glyph. There could possibly be considered a large amount of several hours in that, so let's look at the best way to squeeze some gold from them.
It's supposed to be about balance
The more you sell, the harder you have to craft. The harder you craft, the harder you have to mill. Milling is as dull as sin, and unless you cheat and use some hack to break the conditions of service, you're planning to be pressing your mill button a lot. There are ways to increase your efficiency and reduce the mindnumbingness (more on that in my next post); however, no issue what, milling time will be considered a limiting factor.
The kind of business you operate will determine just how much you sell. You will have to find your comfort zone between the competing forces of profit margin and volume.
Profits vs. volume
Silly Basil -- profits and volume don't compete! Yes, they do. The higher your prices (and hopefully profits), the much less likely a purchaser is to wish to buy a glyph. They could buy the mats and get a friend or buy and sell chat scribe to make it, they could maintain away for now and presume that prices will go reducing soon, or they could just get a cheaper glyph. The cheaper the glyph is, the harder likely they are to skip the hassle and buy it. This indicates the lower your prices, the harder glyphs will be sold. Somewhere between so high priced that nobody ever buys anything and so cheap that rather of spending three several hours a evening milling, I should spend it leveling another buy and sell skill and use it to make 6,000 gold per hour, you will find your sweet spot. The harder individuals searching for one, though, the much less you'll each make.
Another element you'll have to think about is how likely your competition is to craft a glyph. On my realm, I can article a bunch glyphs just below their 300g price and without fail, inside of minutes, I'll be undercut. I've got no idea how often these high-profit glyphs sell, because I'm not prepared to look at my glyph mule alts more than once just about every 48 hours. All i realize is that the prices are still 300g (well, 299.87g, actually) when I come back, and I don't get a sole sale. On another hand, when I article a bunch of glyphs at 60g (which is still about 40g profit), I sell a ton.
Heavy undercutting
In order for glyphs to settle right into a place where they're selling quick enough to satisfy all the individuals attempting to sell them, you have to do more than undercut by a copper. The harder you undercut, the much less likely you are to obtain undercut back and the harder demand there will be for the glyph.
Since I am on a two-day repost cycle, I have a tendency to undercut by about 10%. Over the training course of a week, I'll drive a glyph being posted at 300g reducing to the point that it sells enough that my stock receives bought out as quickly as I suit them out for sale. This strategy annoys those of my competitors who rely on camping to remain on best of the heap. They sometimes buy out my "underpriced" glyphs and relist them, and they often send me angry letters.
The camping strategy
Ah, campers. Camping is the strategy of being present as frequently as possible, so you can relist your glyphs right below whoever just undercut you. Since the price is not significantly changing, campers compete by outstaring each other. Whoever can maintain their eyes glued on the screen for more several hours in a evening receives the most sales.
The way I deal with campers is to maintain undercutting until I push the prices reducing to the point that the demand is high enough that I still make sales. Also, low prices make undercutting really feel like a waste of time (which it genuinely was the whole time) and encourage them to use that time on more profitable things.
Of course, your ability to maintain prices low is dependent on your willingness to craft. If you're planning to lower the prices from 300g to 60g, you have to be prepared to mill enough herbal treatments to maintain all of your glyphs in stock, and the harder campers who leave for greener pastures, the higher your sales volume will get. If you can't maintain up with it, you'll find average glyph prices creep back up, which is exactly what's supposed to happen once the balance of demand and supply is changed.
Breaking into the market
Breaking into the glyph present market is never easy. You're planning to come across stiff resistance, and it may come reducing to a gaming of chicken. It's tons of fun, though, and there's tons of money to be made.
The first thing to expect is that your competition will step up their camping efforts once they notice a new (serious) entrant. You have a number of ways to deal with this. Resetting the prices reducing way below their former levels (but still above cost) is the easiest a sole and has a side advantage that a few of the competitors may elect to "buy you out" and relist. Of course, you're now making as much money as you have time to craft, until they operate out of money or understand you're not disappearing.
Not disappearing is actually the key to success. You have to find a level of activity (crafting, posting, and relisting) you could sustain, and do it for months. You are either entering a fat enough present market that nobody stops posting glyphs despite the fact that you're taking a share of the profits, or you're planning to have to outlast someone. Nobody will lose money on this competition, but eventually someone will break and give up the low profits per hour to find a new market. When this happens, profitability should return to the previous level, and your share of it will depend on how tough you're prepared to work for it.
"This seems stupid."
One thing you can do to break this addon- and competition-heavy mold is try to find a way to inject some worth (convenience) into selling glyphs by offering total type deals in trade. Most glyph sales are coming from new characters anyway, and rather of selling to them once they decide they want a glyph on the AH and you happen to be the cheapest, offer a total package of all the glyphs for their type for a fixed fee. Players advantage by not having to shop for an hour and possibly spend more than half their money on 10% of the glyphs they'll need.
More:
http://chaosknightzhao.gtcblogs.org/2012/01/13/world-of-warcraft-hollywood-actresses-are-also-wow-players/
http://wow-ruler.com//html/News/wow%20gold/pages/2012/1/13/300.html
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